We’ve all had the experience of seeing a beautiful surface design on Spoonflower and thinking… “gosh, that would make a beautiful… pillow, tea towel, tablecloth maybe even a chair!” Then life gets in the way, and we just don’t get around to actually starting... or finishing the project we envisioned. Or for others, you may be after a custom product but lack the sewing skills to actually make it yourself (hey, we can't all be good at everything!). Here at Spoonflower, we are excited to share that we have a small team that is working to help bring your unique home dec projects and ideas to life, no sewing skills required.
What is Roostery going to be selling? What will be unique about the Roostery experience?
Kate: As we grow, Roostery is excited to offer a wide array of custom-made home décor products, from throw pillows and tea towels to chairs and couches to duvets and sheets. All of our products will be created with Spoonflower fabric, printed in Durham, NC, and then custom made in the United States.
We are building 3D preview tools and the ability to include multiple designs on your one-of-a-kind products. We are also exploring new ways to search by color, and to find color coordination across designs. We plan to regularly share inspirational collections of designs and to highlight surface designers and interior designers in our community. We are sincerely looking forward to sharing our discoveries and developments with you as we grow into these exciting new features.
Custom printed pillows will be available at Roostery. From left, Parasol Garden- Cardinal Red/Wood Brown/ Imperial Blue/ White by Andrea Lauren, Spring Garden Botanical by Olivia_Henry, & Turk Brocade Floral Dark by Holli Zollinger
So, tell me about the team.
Today, we are a small skunkworks team incubating within Spoonflower, as we build out a home goods product line and a new website under the brand of Roostery. In our team of three, we have Anjana, the head-honcho (aka director of Roostery), Dylan, the alchemist (aka lead developer) and myself, Kate, the fairy god-mother, (aka head of customer development). Needless to say, we are all wearing many hats as we work toward bringing this shared vision to life.
I’ve got to ask, where did the name come from?
Wow, naming this new venture was an adventure all its own. We spent several afternoons staring at a whiteboard full of ideas; we crossed most of our ideas out while looking others up on Wikipedia and Google. We laughed a lot. Then, we all cheerfully agreed on Roostery. We love this name because, the idea of nesting and caring for your space is super important to us. Choosing ‘roost’ as the root of our name helped to highlight this connection with home and a feeling of comfort in your own space. On the other hand, roosters are usually the center of attention amongst a flock of hens. They are brightly colored and they are proud. This side of our name highlights our focus on empowering all of our customers to stand out, use color and pattern, and truly make a space their own.
So when can we get our hands on some Roostery products?
We are all really excited about the fancy features I mentioned earlier but, while we invest time in building all of them, we sincerely want your feedback on the products themselves.
We are planning a soft product launch this month: UPDATE: The soft launch has begun, you can now order custom home dec products on Roostery! You’ll be able to select from a pillow, a set of two tea towels and a set of four napkins. Then, just choose from any public fabric design in the Spoonflower Marketplace, or use one of your own private Spoonflower designs, to have printed and custom-made into one of these three products.
The goal of this initial low-tech launch is to get your feedback on Roostery products. We are a small team in the early stages of development and your feedback–general thoughts, delight and criticism–will help to shape how Roostery grows. We are grateful for your interest and are sincerely looking forward to hearing your feedback.
Be sure to check out the introductory Roostery product line and peruse the FAQs. Still have questions? Feel free to email us with any questions at email@example.com. We'll be posting updates and home dec inspiration on Instagram, Facebook, Twitter, Pinterest and Houzz, so find us there as well!
Do custom-printed, ready-made home goods sound like your personal décor dream come true? If so, share how you'd plan to use Roostery products in your own home in the comments below and sign up on roostery.com!