Moogfest is an annual 4-day music festival and technology symposium featuring artists whose music uses Moog instruments or ideas. It began a decade ago in memorial of Robert "Bob" Moog, the inventor of Moog synthesizers. This year Moogfest was held in Spoonflower's home city of Durham, North Carolina! With all the music and tech chatter surrounding the festival, Spoonflower was overjoyed to have the opportunity to provide the signage.
Our Woven (peel and stick) Wallpaper was selected by Moogfest organizers as the festival's signage material because of its versatility––it can adhere to a huge range of surfaces and can be peeled off and repositioned multiple times with minimal loss of stickiness. With venues scattered around the urban landscape of downtown Durham and surfaces ranging from corrugated steel, brick, and concrete surrounding festival-goers throughout, our Peel and Stick was put to the test. We are happy to report that it held up great, even through the sun, rain and wear-and-tear of constant festival traffic.
In the spirit of art and innovation, Moogfest organizers chose to print their official colors, cut out simple shapes, and playfully stick them to the surfaces around venues, as if handfuls of oversized confetti had been sprinkled about the entrances. We loved how much these bright shapes enlivened local Durham landmarks.